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<channel>
	<title>masongoolsbydesign.com</title>
	<link>https://masongoolsbydesign.com</link>
	<description>masongoolsbydesign.com</description>
	<pubDate>Tue, 08 Oct 2024 01:38:00 +0000</pubDate>
	<generator>https://masongoolsbydesign.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Header — desktop</title>
				
		<link>https://masongoolsbydesign.com/Header-desktop-2</link>

		<pubDate>Wed, 21 Sep 2022 18:46:43 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

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	<item>
		<title>MAUDE: GREY BAND LAUNCH</title>
				
		<link>https://masongoolsbydesign.com/MAUDE-GREY-BAND-LAUNCH</link>

		<pubDate>Tue, 08 Oct 2024 01:38:00 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/MAUDE-GREY-BAND-LAUNCH</guid>

		<description>
	MAUDE: GREY BAND LAUNCH
Led the art direction for the launch of Maude's Grey C-Ring. Art directed the shoot, launch assets, social activations, and email campaign.

Created images that comply with Meta's strict content guidelines ensured the successful promotion of Maude's new C-Ring across various media platforms.

Collaborators:
Michelle Malek (Photographer)

Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.

Highlights:- Captured imagery for the launch of Maude's first couples device, Band, in a new popular colorway. - Art directed and created social activations and email campaign for the product launch.


	
In-House

&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/91816733b425014f49635cf6996054dd7710e349ffcf3d6fd42cc6fcabbb6ecb/band_launch_04.png" data-mid="219353180" border="0"  src="https://freight.cargo.site/w/1000/i/91816733b425014f49635cf6996054dd7710e349ffcf3d6fd42cc6fcabbb6ecb/band_launch_04.png" /&#62;
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		<title>MAUDE: DEVICES</title>
				
		<link>https://masongoolsbydesign.com/MAUDE-DEVICES</link>

		<pubDate>Sat, 31 Aug 2024 17:05:54 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/MAUDE-DEVICES</guid>

		<description>
	MAUDE: DEVICES
Art directed a photoshoot for Maude's devices to visually represent the brand's modern, inclusive, and sophisticated approach to intimacy, focusing on capturing the elegance and simplicity of the products and highlighting their thoughtful design.

Carefully selected lighting, composition, and styling to create images that reflect Maude's commitment to inclusive, body-positive wellness, allowing the company to showcase their products on social media while navigating Meta's strict censorship policies

Collaborators:Tessa Millhollin (Designer at Maude)
Chelsie Craig (Photographer)
Selena Liu (Set Stylist)

Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.

Highlights:- Captured imagery for the launch of Maude's first couples device, Band,and Maude's first male device, Dome.- Designed and launched digital ads and emails for Maude devices.- The first time in company history that device ads could go live on Meta.


	
In-House

&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/3b88f0f1c42be7d0ed9777cb96bc65174510ec8f830dc801bb771db8521284e3/device_01.png" data-mid="217247344" border="0"  src="https://freight.cargo.site/w/1000/i/3b88f0f1c42be7d0ed9777cb96bc65174510ec8f830dc801bb771db8521284e3/device_01.png" /&#62;
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</description>
		
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	<item>
		<title>MAUDE: SEPHORA PRODUCTS</title>
				
		<link>https://masongoolsbydesign.com/MAUDE-SEPHORA-PRODUCTS</link>

		<pubDate>Sat, 31 Aug 2024 20:59:19 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/MAUDE-SEPHORA-PRODUCTS</guid>

		<description>
	MAUDE: SEPHORA PRODUCTS
Responsible for art directing and planning a photoshoot for Maude's select products available in Sephora. The aim was to showcase the products interacting with bodies to make the brand feel more human and approachable for Sephora customers. The resulting assets from this photoshoot were designed to be dynamic and could be used across social media, paid advertisements, and in-store Sephora signage. 
 
Collaborators:

Michelle Malek (Photographer)
 
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.


	
In-House

&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/7a1014711d81800414ef682e603d33c253209297753d69b87e0cec497048235c/michelle_01_05.png" data-mid="217252777" border="0"  src="https://freight.cargo.site/w/1000/i/7a1014711d81800414ef682e603d33c253209297753d69b87e0cec497048235c/michelle_01_05.png" /&#62;
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&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/ec4e119760fbc4ed5570adc90921949af7a307a4ddb86579312b5f61ecb6749a/michelle_01_01.png" data-mid="217252780" border="0"  src="https://freight.cargo.site/w/1000/i/ec4e119760fbc4ed5570adc90921949af7a307a4ddb86579312b5f61ecb6749a/michelle_01_01.png" /&#62;
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</description>
		
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	<item>
		<title>MAUDE PRODUCT SHOOT</title>
				
		<link>https://masongoolsbydesign.com/MAUDE-PRODUCT-SHOOT</link>

		<pubDate>Sat, 31 Aug 2024 19:51:21 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/MAUDE-PRODUCT-SHOOT</guid>

		<description>
	MAUDE PRODUCT SHOOT
Responsible for art directing and planning a multi-day photoshoot for Maude's sexual wellness products. The main focus was to highlight the minimalist aesthetics of the products while displaying more commercial images yet maintaining the brand's sophistication. The resulting assets from this photoshoot were intended to be dynamic and could be used across social media, paid advertisements, product detail pages, and press purposes. We made sure to capture the texture of the products, as well as the primary and secondary packaging and the devices themselves. 
 
Collaborators:

Fyodor Shiryaev (Photographer)

Louisa Fulkerson (Set Stylist)
 
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.


	
In-House

&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/9aef076a1bf5d634a233a1ef8ce2f0230bc69239f5ddc9d9d0c3caff8e446b5d/product_01.png" data-mid="217252032" border="0"  src="https://freight.cargo.site/w/1000/i/9aef076a1bf5d634a233a1ef8ce2f0230bc69239f5ddc9d9d0c3caff8e446b5d/product_01.png" /&#62;
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&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/c79a8cf710c190f4c9da50ec2b73fd7f558e57a686f1e0fe55ea66479c1b26c5/product_07.png" data-mid="217252186" border="0"  src="https://freight.cargo.site/w/1000/i/c79a8cf710c190f4c9da50ec2b73fd7f558e57a686f1e0fe55ea66479c1b26c5/product_07.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>MAUDE X PAPER</title>
				
		<link>https://masongoolsbydesign.com/MAUDE-X-PAPER</link>

		<pubDate>Sat, 31 Aug 2024 18:27:10 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/MAUDE-X-PAPER</guid>

		<description>
	MAUDE X PAPER
Maude and PAPER Magazine celebrated Pride Month with a rooftop event called "Full Bloom" at the Walker Hotel in Tribeca, NYC. The event featured a stunning 360-degree view of Manhattan, custom cocktails, and a large butt plug sculpture to support LGBTQ sexual education. Notable NYC figures attended, and guests left with Maude products, advocating for sexual wellness and inclusivity.

Created an event identity that was applied across all of the printed and digital assets for the party. Worked with PAPER's team to coordinate and design the party's ice sculpture, decor, and menu for the event.


For more details, visit the full article here.


Collaborators:
PAPER Magazine

Services:
Art Direction, Branding, Logo Design, Social-First Design, Printed Collateral, Event Planning

Highlights:
- 837.7K potential social reach
- IG Profile views: 3,364 (+153% WoW)
- Impressions: 170k (+18% WoW)
- Engagement Rate: 8.9% (+124% above average


	
In-House


&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/9e0522988bc213e32d7b5e0943f79d9ee42b1032b268f874bd2ef974a9cfd5d7/paper_01.png" data-mid="217250017" border="0"  src="https://freight.cargo.site/w/1000/i/9e0522988bc213e32d7b5e0943f79d9ee42b1032b268f874bd2ef974a9cfd5d7/paper_01.png" /&#62;
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&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/607e49f26a1693e2343acc5aed5610db62d830978346f6f92c7d33ba00fb1823/paper_04.png" data-mid="217251183" border="0"  src="https://freight.cargo.site/w/1000/i/607e49f26a1693e2343acc5aed5610db62d830978346f6f92c7d33ba00fb1823/paper_04.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/1b1ee56ac69636dfd1de76c5ed8e6223431295617e765d46bc3e442c0abc768a/paper_05.png" data-mid="217251184" border="0"  src="https://freight.cargo.site/w/1000/i/1b1ee56ac69636dfd1de76c5ed8e6223431295617e765d46bc3e442c0abc768a/paper_05.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/b0de99cbf973ed01cbdc5f1c304a5226dea3e27ee9874c07464fed19e911f9c7/paper_06.png" data-mid="217251188" border="0"  src="https://freight.cargo.site/w/1000/i/b0de99cbf973ed01cbdc5f1c304a5226dea3e27ee9874c07464fed19e911f9c7/paper_06.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/abf53deb0b3752562b12435d332386892dbff0c303765368d0c4c3850acb4f22/paper_07.png" data-mid="217251189" border="0"  src="https://freight.cargo.site/w/1000/i/abf53deb0b3752562b12435d332386892dbff0c303765368d0c4c3850acb4f22/paper_07.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>MALL RATS VOL. I</title>
				
		<link>https://masongoolsbydesign.com/MALL-RATS-VOL-I</link>

		<pubDate>Thu, 08 Jun 2023 22:00:57 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/MALL-RATS-VOL-I</guid>

		<description>
	MALL RATS VOL. I
This photo book documents the world of "mall rats" and the decline of US shopping malls. The powerful images capture the emotions and experiences of those who once thrived in these now-abandoned spaces. The book invites viewers to reflect on nostalgia, longing, and loss associated with this fading era.
 - 9 x 11” 
- 70 pages


	
Freelance

&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/d4ab55d417cde7538b94be2c5e40cbd937376d284eb44c9690e4e87b6f06b20d/mallrat_insty_01.png" data-mid="181520220" border="0"  src="https://freight.cargo.site/w/1000/i/d4ab55d417cde7538b94be2c5e40cbd937376d284eb44c9690e4e87b6f06b20d/mallrat_insty_01.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/20ef596b89b657d9c9b46339b7ec2b6886fae3518137993af3b4614eee65c4cd/mallrat_insty_02.png" data-mid="181520221" border="0"  src="https://freight.cargo.site/w/1000/i/20ef596b89b657d9c9b46339b7ec2b6886fae3518137993af3b4614eee65c4cd/mallrat_insty_02.png" /&#62;
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&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/85c5668633bdc8556ab6bf6b9e8734f181e6a4c2bbb3156643aa2e8a23b2d43d/mallrat_insty_06.png" data-mid="181520224" border="0"  src="https://freight.cargo.site/w/1000/i/85c5668633bdc8556ab6bf6b9e8734f181e6a4c2bbb3156643aa2e8a23b2d43d/mallrat_insty_06.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/6da3c69ddf8c088e017d14efb9f9d9e98a5d21c7a5a9fce413a1c5619b415d15/mallrat_insty_07.png" data-mid="181520225" border="0"  src="https://freight.cargo.site/w/1000/i/6da3c69ddf8c088e017d14efb9f9d9e98a5d21c7a5a9fce413a1c5619b415d15/mallrat_insty_07.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/a935d8d6127cca8403fc224a7a474b76a4a2af52c102c878ee2aa1be409953e3/mallrat_insty_09.png" data-mid="181520226" border="0"  src="https://freight.cargo.site/w/1000/i/a935d8d6127cca8403fc224a7a474b76a4a2af52c102c878ee2aa1be409953e3/mallrat_insty_09.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/ab5771fc103c639142806ccfe5a134fd55719be6a5559a41fed4f0b0e3ae5c20/mallrat_insty_10.png" data-mid="181520227" border="0"  src="https://freight.cargo.site/w/1000/i/ab5771fc103c639142806ccfe5a134fd55719be6a5559a41fed4f0b0e3ae5c20/mallrat_insty_10.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/278b972450b959bc08f1ce95c0439d00f3ec3e33f1b90ba78e773e81b47c35ad/mallrat_insty_11.png" data-mid="181520228" border="0"  src="https://freight.cargo.site/w/1000/i/278b972450b959bc08f1ce95c0439d00f3ec3e33f1b90ba78e773e81b47c35ad/mallrat_insty_11.png" /&#62;
&#60;img width="1088" height="1088" width_o="1088" height_o="1088" data-src="https://freight.cargo.site/t/original/i/562c1d38d5d07e4eac2272a59abbbc198c963b56e390b97795cf125228ce1c19/mallrat_insty_12.png" data-mid="181520230" border="0"  src="https://freight.cargo.site/w/1000/i/562c1d38d5d07e4eac2272a59abbbc198c963b56e390b97795cf125228ce1c19/mallrat_insty_12.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>LEFEBVRE BRANDING</title>
				
		<link>https://masongoolsbydesign.com/LEFEBVRE-BRANDING</link>

		<pubDate>Thu, 08 Jun 2023 22:05:49 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/LEFEBVRE-BRANDING</guid>

		<description>
	LEFEBVRE BRANDING
The Lefebvre branding project is an exciting endeavor that aims to capture the essence of timeless elegance and sophistication. The fashion label exudes a sense of refined luxury, drawing inspiration from the artistry of haute couture and the modern woman's desire for chic, versatile pieces. The brand identity will showcase a fusion of classic and contemporary elements, incorporating clean lines, refined typography, and a subtle color palette that reflects the brand's understated yet powerful aesthetic. The logo will embody the brand's commitment to craftsmanship and attention to detail, while the overall visual language will convey a sense of effortless sophistication.
 - Logo design
- Branding&#38;nbsp;
- Digital assets

	
Freelance

&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d19502bf27712f82131443e0246474694bbf48c44974a0f2f8719c9a6807e645/Untitled-102.png" data-mid="181520507" border="0"  src="https://freight.cargo.site/w/1000/i/d19502bf27712f82131443e0246474694bbf48c44974a0f2f8719c9a6807e645/Untitled-102.png" /&#62;
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&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/47e863af660b056848d03e03ae8c7efdc8e0b50492042fae13146586c61c7d42/Untitled-103.png" data-mid="181520508" border="0"  src="https://freight.cargo.site/w/1000/i/47e863af660b056848d03e03ae8c7efdc8e0b50492042fae13146586c61c7d42/Untitled-103.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>FREE THE WORK SOCIAL MEDIA STRATEGY DESIGN DECK</title>
				
		<link>https://masongoolsbydesign.com/FREE-THE-WORK-SOCIAL-MEDIA-STRATEGY-DESIGN-DECK</link>

		<pubDate>Tue, 23 May 2023 19:26:44 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/FREE-THE-WORK-SOCIAL-MEDIA-STRATEGY-DESIGN-DECK</guid>

		<description>
	FREE THE WORK SOCIAL MEDIA STRATEGY DESIGN DECK
Design deck for FREE THE WORK, a nonprofit organization, showcases diverse and captivating social media directions. It presents bold color schemes, typography, and strategies for storytelling and community building. The deck embodies the organization's mission to champion inclusivity and equality in the creative industry, reinforcing its commitment to transforming creative representation and opportunity.  

- Presentation deck
- Digital Assets
- Social media graphics


	
Freelance


&#60;img width="2160" height="1532" width_o="2160" height_o="1532" data-src="https://freight.cargo.site/t/original/i/e45dd815a57e73bd053a66d5b9f5817acd42fecbeb87fc9fb5b61feed1b6a1cb/ftw_deck_01.png" data-mid="179720069" border="0"  src="https://freight.cargo.site/w/1000/i/e45dd815a57e73bd053a66d5b9f5817acd42fecbeb87fc9fb5b61feed1b6a1cb/ftw_deck_01.png" /&#62;
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&#60;img width="2160" height="1532" width_o="2160" height_o="1532" data-src="https://freight.cargo.site/t/original/i/f5e853cd69ce522c8771d3287c766bf2fb21c90e718c3e732ce83f6443d8f36e/ftw_deck_07.png" data-mid="179720076" border="0"  src="https://freight.cargo.site/w/1000/i/f5e853cd69ce522c8771d3287c766bf2fb21c90e718c3e732ce83f6443d8f36e/ftw_deck_07.png" /&#62;
&#60;img width="2160" height="1532" width_o="2160" height_o="1532" data-src="https://freight.cargo.site/t/original/i/f6ecd62efe4c9e1113be49577be2f96c3143cbf507978b1d17c81eed0c23ee61/ftw_deck_08.png" data-mid="179720077" border="0"  src="https://freight.cargo.site/w/1000/i/f6ecd62efe4c9e1113be49577be2f96c3143cbf507978b1d17c81eed0c23ee61/ftw_deck_08.png" /&#62;
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&#60;img width="2160" height="1532" width_o="2160" height_o="1532" data-src="https://freight.cargo.site/t/original/i/857b96e90764e9572fababbcdde5aadc5725ece5fbb604dea7a156d494210831/ftw_deck_11.png" data-mid="179720081" border="0"  src="https://freight.cargo.site/w/1000/i/857b96e90764e9572fababbcdde5aadc5725ece5fbb604dea7a156d494210831/ftw_deck_11.png" /&#62;
&#60;img width="2160" height="1532" width_o="2160" height_o="1532" data-src="https://freight.cargo.site/t/original/i/1978b986aa2ab2569397021ff46bb4626382e70c896eddf40e52b641a5eb5116/gradbook_website_13.png" data-mid="179720085" border="0"  src="https://freight.cargo.site/w/1000/i/1978b986aa2ab2569397021ff46bb4626382e70c896eddf40e52b641a5eb5116/gradbook_website_13.png" /&#62;
&#60;img width="2160" height="1532" width_o="2160" height_o="1532" data-src="https://freight.cargo.site/t/original/i/91eb0581a4b559fabfb0673ed1927039df0115c14c9b78879e602fae4b35a5c3/ftw_deck_12.png" data-mid="179720084" border="0"  src="https://freight.cargo.site/w/1000/i/91eb0581a4b559fabfb0673ed1927039df0115c14c9b78879e602fae4b35a5c3/ftw_deck_12.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>THEORIA</title>
				
		<link>https://masongoolsbydesign.com/THEORIA</link>

		<pubDate>Thu, 27 Apr 2023 21:28:26 +0000</pubDate>

		<dc:creator>masongoolsbydesign.com</dc:creator>

		<guid isPermaLink="true">https://masongoolsbydesign.com/THEORIA</guid>

		<description>
	THEORIA
A book design that seamlessly blends the artist's vision with their master statement, creating a compelling and insightful exploration of their creative process. The book's layout showcases the artist's artwork in stunning detail while being interspersed with thoughtful commentary on the inspiration and meaning behind each piece. The artist's master statement is woven throughout the book, providing context and depth to the work.  

- 6 x 9”
- 160 pages
- Digital offset printed


	
Personal Work

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