Friday Nov 15 2024
23:43:41
MAUDE: GREY BAND LAUNCH
Led the art direction for the launch of Maude's Grey C-Ring. Art directed the shoot, launch assets, social activations, and email campaign.
Created images that comply with Meta's strict content guidelines ensured the successful promotion of Maude's new C-Ring across various media platforms.
Collaborators:
Michelle Malek (Photographer)
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.
Highlights:
- Captured imagery for the launch of Maude's first couples device, Band, in a new popular colorway.
- Art directed and created social activations and email campaign for the product launch.
Led the art direction for the launch of Maude's Grey C-Ring. Art directed the shoot, launch assets, social activations, and email campaign.
Created images that comply with Meta's strict content guidelines ensured the successful promotion of Maude's new C-Ring across various media platforms.
Collaborators:
Michelle Malek (Photographer)
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.
Highlights:
- Captured imagery for the launch of Maude's first couples device, Band, in a new popular colorway.
- Art directed and created social activations and email campaign for the product launch.
In-House
MAUDE: DEVICES
Art directed a photoshoot for Maude's devices to visually represent the brand's modern, inclusive, and sophisticated approach to intimacy, focusing on capturing the elegance and simplicity of the products and highlighting their thoughtful design.
Carefully selected lighting, composition, and styling to create images that reflect Maude's commitment to inclusive, body-positive wellness, allowing the company to showcase their products on social media while navigating Meta's strict censorship policies
Collaborators:
Tessa Millhollin (Designer at Maude)
Chelsie Craig (Photographer)
Selena Liu (Set Stylist)
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.
Highlights:
- Captured imagery for the launch of Maude's first couples device, Band,and Maude's first male device, Dome.
- Designed and launched digital ads and emails for Maude devices.
- The first time in company history that device ads could go live on Meta.
Art directed a photoshoot for Maude's devices to visually represent the brand's modern, inclusive, and sophisticated approach to intimacy, focusing on capturing the elegance and simplicity of the products and highlighting their thoughtful design.
Carefully selected lighting, composition, and styling to create images that reflect Maude's commitment to inclusive, body-positive wellness, allowing the company to showcase their products on social media while navigating Meta's strict censorship policies
Collaborators:
Tessa Millhollin (Designer at Maude)
Chelsie Craig (Photographer)
Selena Liu (Set Stylist)
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.
Highlights:
- Captured imagery for the launch of Maude's first couples device, Band,and Maude's first male device, Dome.
- Designed and launched digital ads and emails for Maude devices.
- The first time in company history that device ads could go live on Meta.
In-House
MAUDE: SEPHORA PRODUCTS
Responsible for art directing and planning a photoshoot for Maude's select products available in Sephora. The aim was to showcase the products interacting with bodies to make the brand feel more human and approachable for Sephora customers. The resulting assets from this photoshoot were designed to be dynamic and could be used across social media, paid advertisements, and in-store Sephora signage.
Collaborators:
Michelle Malek (Photographer)
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.
Responsible for art directing and planning a photoshoot for Maude's select products available in Sephora. The aim was to showcase the products interacting with bodies to make the brand feel more human and approachable for Sephora customers. The resulting assets from this photoshoot were designed to be dynamic and could be used across social media, paid advertisements, and in-store Sephora signage.
Collaborators:
Michelle Malek (Photographer)
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.
In-House
MAUDE PRODUCT SHOOT
Responsible for art directing and planning a multi-day photoshoot for Maude's sexual wellness products. The main focus was to highlight the minimalist aesthetics of the products while displaying more commercial images yet maintaining the brand's sophistication. The resulting assets from this photoshoot were intended to be dynamic and could be used across social media, paid advertisements, product detail pages, and press purposes. We made sure to capture the texture of the products, as well as the primary and secondary packaging and the devices themselves.
Collaborators:
Fyodor Shiryaev (Photographer)
Louisa Fulkerson (Set Stylist)
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.
Responsible for art directing and planning a multi-day photoshoot for Maude's sexual wellness products. The main focus was to highlight the minimalist aesthetics of the products while displaying more commercial images yet maintaining the brand's sophistication. The resulting assets from this photoshoot were intended to be dynamic and could be used across social media, paid advertisements, product detail pages, and press purposes. We made sure to capture the texture of the products, as well as the primary and secondary packaging and the devices themselves.
Collaborators:
Fyodor Shiryaev (Photographer)
Louisa Fulkerson (Set Stylist)
Services:
Art Direction, Branding, Photography, Prop Styling, Shoot Production, Set Design, Strategy.
In-House
MAUDE X PAPER
Maude and PAPER Magazine celebrated Pride Month with a rooftop event called "Full Bloom" at the Walker Hotel in Tribeca, NYC. The event featured a stunning 360-degree view of Manhattan, custom cocktails, and a large butt plug sculpture to support LGBTQ sexual education. Notable NYC figures attended, and guests left with Maude products, advocating for sexual wellness and inclusivity.
Created an event identity that was applied across all of the printed and digital assets for the party. Worked with PAPER's team to coordinate and design the party's ice sculpture, decor, and menu for the event.
For more details, visit the full article here.
Collaborators:
PAPER Magazine
Services:
Art Direction, Branding, Logo Design, Social-First Design, Printed Collateral, Event Planning
Highlights:
- 837.7K potential social reach
- IG Profile views: 3,364 (+153% WoW)
- Impressions: 170k (+18% WoW)
- Engagement Rate: 8.9% (+124% above average
Maude and PAPER Magazine celebrated Pride Month with a rooftop event called "Full Bloom" at the Walker Hotel in Tribeca, NYC. The event featured a stunning 360-degree view of Manhattan, custom cocktails, and a large butt plug sculpture to support LGBTQ sexual education. Notable NYC figures attended, and guests left with Maude products, advocating for sexual wellness and inclusivity.
Created an event identity that was applied across all of the printed and digital assets for the party. Worked with PAPER's team to coordinate and design the party's ice sculpture, decor, and menu for the event.
For more details, visit the full article here.
Collaborators:
PAPER Magazine
Services:
Art Direction, Branding, Logo Design, Social-First Design, Printed Collateral, Event Planning
Highlights:
- 837.7K potential social reach
- IG Profile views: 3,364 (+153% WoW)
- Impressions: 170k (+18% WoW)
- Engagement Rate: 8.9% (+124% above average
In-House